Terms of Service

Last updated: 17 September 2026

Introduction

These Terms of Service (“Terms”) form a contract between you and Talastron Ltd (trading as Atelier — “we”, “us”, “our”) and govern your use of the Service available at myatelier.style and edit.myatelier.style, and through the Atelier app for Android on Google Play (together, the “Service”). By signing up or using the Service, you agree to these Terms.

The Android app opens the application at edit.myatelier.style inside your phone’s browser, so everything in these Terms applies to it too. Where the Android app is different — chiefly in how a membership is bought, cancelled and refunded — these Terms say so.

If you don’t agree, please don’t use the Service.

Who we are

Atelier is a product of Talastron Ltd, a private limited company registered in England & Wales.

  • Company name: Talastron Ltd
  • Company number: 15464691
  • VAT number: GB 463 5874 58
  • Registered office: The Long Barn, Cobham Park Road, Cobham, Surrey, KT11 3NE, United Kingdom
  • Previously known as: Orion Data Analytics Ltd

Communications and notices may be sent to [email protected].

These Terms work alongside our Privacy Policy, which describes how we collect and protect your personal data.

Your account

To use the Service you must:

  • Be at least 18 years old — Atelier is a paid service, and the account holder must be an adult able to enter into a contract
  • Provide an accurate email address
  • Keep your account credentials secure
  • Promptly notify us of any unauthorised access

You’re responsible for activity on your account. We’re not liable for losses resulting from your failure to keep your credentials secure.

You may sign in via Google sign-in or via a magic-link email. Both methods authenticate you against the same account identified by your email address.

Subscription terms

Plans

Atelier is offered as a subscription with the following options:

  • Monthly — billed every month
  • Annual — billed every twelve months at a discount
  • Founding — an Annual membership at the Founding price, offered to our first hundred members

Current pricing is displayed on our pricing page. All prices are in pounds sterling (GBP) unless otherwise indicated and are inclusive of VAT where applicable.

Where you join changes who takes the payment. If you join on the web, our Merchant of Record, Lemon Squeezy, sells you the membership and handles all billing, tax collection, and invoicing in compliance with the jurisdiction of your billing address. If you join in the Atelier app for Android, you buy through Google Play instead, and Google takes the payment. The section below sets out what that means, and the rest of this page says where the two differ.

The Founding price is offered on the web only.

Joining through Google Play

In the Atelier app for Android you buy your membership through Google Play, not from us directly.

  • Google Play is the seller of record. The purchase is a transaction between you and Google: Google sells you the membership, takes the payment with the payment method on your Google account, and issues the receipt. We never see or hold your card details.
  • Google’s terms apply to it, alongside ours. Google Play’s Terms of Service govern the purchase itself. These Terms go on governing the Service you get for it.
  • Google sets the price, and shows it to you before you buy. It is in your own currency and includes any tax, and Google may set a different price in each country. That is why no Google Play price is written on this page; our pricing page shows what a membership costs on the web.
  • It renews automatically — every month or every twelve months, whichever you chose — until you cancel it in Google Play. Google charges each renewal to your Google account and sends you its own receipts.
  • The Founding price is not sold through Google Play.

Profile → Membership → Manage subscription in the app opens Google Play’s subscription centre, which is where you change or cancel it.

Founding price

If you joined at the Founding price, that price holds for as long as your membership continues without a break. It is not affected by the price changes described below. If your membership ends, the Founding price ends with it, and rejoining later is at the price current at that time.

Trial

New subscriptions include a 14-day free trial. During the trial you have full access to the Service. Payment is collected only at the end of the trial unless you cancel before then.

You may cancel during the trial at no charge. In the Android app, cancel in Google Play before the trial ends.

In the Android app the trial is Google’s to offer: Google Play offers it to anyone who has not had an Atelier subscription through Google Play before, and its purchase sheet tells you what you will be charged, and when, before you buy.

Renewal

Subscriptions renew automatically at the end of each billing period, at the rate you originally agreed, until you cancel. A membership bought through Google Play renews in the same way, charged by Google to your Google account until you cancel it in Google Play.

You are written to before you are charged. Here is what arrives, and who sends it. We would rather set this out plainly than leave you to find out:

  • If you joined on the web, Lemon Squeezy emails you seven days before each renewal. A week ahead of every charge, on the monthly plan and the annual one alike, it writes to tell you the subscription is about to renew. It also sends you a receipt for each payment it takes, and writes to you if a payment fails. Those emails come from Lemon Squeezy, as the seller, to the address you joined with.
  • If you joined in the Android app, Google writes to you. Google Play emails you when a free trial is about to end, emails you a receipt for each renewal it charges — a receipt that cannot be switched off — and tells you before any price rise and asks you to accept it. Google also sends a renewal reminder on its longer plans, which for Atelier means the annual one; on the monthly plan it sends none, so if you would like a reminder there, it is worth setting one yourself. Those notices come from Google, to the address on your Google account. You can see the subscription, when it next renews and what it costs at any time in Payments & subscriptions in Google Play.
  • In the app, either way, a notice appears on screen in the last three days of a free trial, naming the date the trial ends and saying that your membership then continues; and Profile → Membership always shows your plan and the date it next renews.
  • We send no reminder of our own. Every email above comes from the company that took your payment, not from us — we would rather say so than leave you waiting for a second one. If we ever add our own, this page will change with it, and we will tell you.

Nothing in this section removes a right you have by law, including any right to be reminded before a subscription renews or before a trial becomes a paid one. Where the law gives you such a right, you have it whatever this page says.

If a payment fails

If a renewal payment fails, nothing closes at once. Lemon Squeezy writes to you — five emails over about three weeks — asking you to update your card, and updating it settles the payment and opens everything again. You keep full access at first; if the payment is still outstanding after that, your studio becomes read-only for the rest of the three weeks. Nothing is deleted in that time. If the three weeks pass with the payment still unmade, Lemon Squeezy cancels your subscription, and your membership ends at that point; your data stays read-only for 30 days and is then deleted, as described under “Cancellation”.

If a renewal payment fails on Google Play, you keep full access during Google’s grace period, while Google retries it. If Google still cannot take the payment, it puts your subscription on hold and your studio becomes read-only. Nothing is deleted while it is on hold, and paying in Google Play opens everything again. If the subscription then ends, your data stays read-only for 30 days and is then deleted, as described under “Cancellation”.

If you pause your subscription in Google Play, your studio closes to you until you resume it there. Nothing is deleted while it is paused.

Cancellation

If you joined on the web, you may cancel your subscription at any time via the customer portal accessible from your Profile within the app, or directly at myatelier.lemonsqueezy.com/billing. If you joined in the Android app, you cancel in Google Play; see below.

When you cancel:

  • Your subscription remains active until the end of your current paid period
  • After that, your studio stays open to you read-only for 30 days, so you can view and export your data; if you rejoin within that time, you pick up where you left off
  • We email you at least a week before your data is deleted, and at the end of the 30 days, or on the later date given in that email, your data, including your photos and shares, is permanently deleted

You can also delete your account yourself at any time (see “Termination” below), which erases your data straight away.

Cancelling a membership bought through Google Play

If you joined in the Android app, you cancel in Google Play’s subscription centre, not in Atelier. Profile → Membership → Manage subscription in the app opens it there; you can also reach it at play.google.com/store/account/subscriptions, or in the Google Play app under Payments & subscriptions. We cannot cancel it on your behalf — only you can, in Google Play.

Deleting your Atelier account does not cancel it. Deleting your account erases your data straight away, but a Google Play subscription goes on billing you until you stop it in Google Play. The app tells you so before you confirm. Cancel it there first.

What happens after a cancellation is the same either way: your membership runs to the end of the period you have paid for, your studio then stays open to you read-only for 30 days, and your data is deleted at the end of them, as set out above.

Your statutory right to cancel

If you are a consumer in the UK or the EU, you have a right to cancel this contract within 14 days, under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. The 14 days run from the day after the contract is made. You don’t have to give a reason: write to [email protected] and tell us you are cancelling, and we will confirm it and refund you.

Atelier is a digital service, and it is of no use to you unless it starts at once, so we open it the moment you join rather than make you wait out the 14 days. We do not treat that as your giving the right up. The Regulations take the right away only where you have expressly asked us to begin straight away and acknowledged, before you bought, that beginning would end it — and our checkout does not ask you for that today. Until it does, opening the app is only opening the app: your 14 days stand whole, nothing is deducted for the days you have had, and if you cancel inside them we refund you in full. If we ever add that confirmation to the checkout, it will say so in plain words at the moment you give it, and this section will change with it.

Our 30-day promise is wider than this right, and sits alongside it. The refund below gives you everything back, within 30 days of your first payment, with no reason asked and nothing deducted for the days you used, and it lasts more than twice as long — which for most people makes it the simpler of the two. Neither replaces the other, and you may rely on whichever suits you. Nothing on this page takes a statutory right away.

If you bought your membership in the Android app, this statutory right is a right against Google, as the seller of that purchase, and you exercise it with Google — see “Refunds on a Google Play purchase”.

Refunds

We offer a 30-day no-questions-asked refund policy from the date of your first payment. If you joined on the web, email [email protected] or use the customer portal; if you joined in the Android app, see “Refunds on a Google Play purchase” below. A full refund ends your membership, and your full access to the Service, at once; your data then stays read-only for 30 days and is deleted as described under “Cancellation”.

For annual subscriptions cancelled after the 30-day window, no pro-rata refund is provided unless required by your local consumer law. Your statutory right to cancel in the first 14 days is separate from this promise, and is set out above.

Refunds on a Google Play purchase

Google took the payment, so a refund is Google’s to give. Ask Google first, in the Google Play app under Payments & subscriptions, or at play.google.com/store/account. Google Play’s refund policy governs that request, not ours.

Our 30-day promise still stands. If Google declines and you are within 30 days of your first payment, write to [email protected] and we will ask Google to refund the order. A full refund ends your membership and your full access at once, the same as on the web.

Any statutory right to withdraw from the purchase — for a UK or EU consumer, the right under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 — is a right against Google as the seller of that purchase, and you exercise it with Google. It does not affect the rights you have against us over the Service itself.

Price changes

We may change subscription prices from time to time, except for the Founding price, which holds as described under “Founding price”. Existing subscribers will receive at least 30 days’ notice by email before any price change takes effect at their next renewal. You may cancel before the new price applies.

For a membership bought through Google Play, Google tells you about a price rise and asks you to accept it in the way Google Play requires; if you don’t, the subscription doesn’t renew at the new price. You may cancel in Google Play before it takes effect.

Acceptable use

You agree not to:

  • Use the Service for any unlawful purpose
  • Upload content that infringes another person’s rights (copyright, privacy, etc.)
  • Attempt to gain unauthorised access to the Service, other accounts, or our infrastructure
  • Reverse-engineer, scrape, or copy the Service in bulk
  • Use the Service to send spam or unsolicited content
  • Impersonate another person
  • Interfere with the operation of the Service (denial-of-service, automated abuse, etc.)

We may suspend or terminate accounts that violate these rules, with or without notice depending on severity.

Your content

You retain ownership of all content you upload to the Service — your wardrobe items, photos, outfits, notes, and any other personal data. We do not claim ownership of your content.

To run the Service for you, you grant us a limited, non-exclusive licence to do the technical things the app has to do with your content. Those things are these, and no others:

  • Store it. Your pieces, looks and notes are held in our database; your photos are held as files in a folder under your account, or inside your wardrobe records.
  • Resize it. A photo is scaled down and re-encoded on your device before it is saved, so that the app stays quick and your wardrobe stays small.
  • Cut it out and crop it. When you ask for a cut-out, the background is removed on your own device, and the cut-out and any framed crop are saved beside the photo.
  • Cache it. The app keeps copies on your device so that Atelier opens quickly and works offline, and fetches a picture through our own server when your browser cannot load it directly.
  • Transmit it. Between your device and our servers; and, for the styling features, to Google’s Gemini models, which read a photo where a feature needs one — but only once you have agreed, as described under “AI features”.
  • Display it. Back to you in the app and, if you create a public share link, on that page and on the share card the app draws for it.

The licence is solely to operate the Service. It ends when you delete the content or close your account. We do not sell your content, share it with anyone for their own use, or use it to train AI models.

You’re responsible for the legality of content you upload, including ensuring you have the right to upload any photos (for example, inspiration images).

If you create a public share link for an outfit, a lookbook or a piece, you are making that content viewable by anyone who has the link, without sign-in. The page also shows your name, which you can change or remove in Profile, and the date you shared it. Only share what you’re comfortable making public, and delete shares you no longer want.

Anyone can report a shared page, and we can close it. At the foot of every shared page is Report this page, which writes to [email protected] with the page’s own address already in the letter, and needs no account to send. If we are told that a shared page infringes someone’s copyright, breaches their privacy or is being used to harass them, we may disable that link immediately and without notice. Each share is a record of its own, so closing one closes that link alone: the outfit, lookbook or piece it was made from stays in your wardrobe, untouched.

AI features

The Service includes AI-powered features (styling suggestions, item identification, wardrobe analysis, the Concierge chat). These features:

  • Send what each feature needs from your wardrobe to Google’s Gemini models on Vertex AI (Google Cloud), called from our own server, but only once you have agreed in the app; you can withdraw at any time in Profile → Your data (see our Privacy Policy for what is sent, and where)
  • Are subject to fair-use limits (currently up to around 200 AI requests per browser per day and 500 per account per month; we may adjust these)
  • Provide suggestions only — final styling decisions are yours
  • Are not a substitute for professional styling, fitting, tailoring, or wardrobe advice, and are not a valuation of a piece

What these features write for you is yours. The looks they compose, the capsules they pack, the notes they leave on a piece and the letters the Concierge writes are yours to keep and to use for your own personal, non-commercial purposes, for as long as you like — including after your membership ends, from the backup you export. We claim no ownership of them and ask nothing of you for using them. They remain what the list above says they are: styling suggestions, not fitting, tailoring or professional advice.

We make no warranty about the accuracy, completeness, or suitability of AI-generated suggestions. AI may occasionally produce mistakes, misidentify items, or suggest impractical combinations. You use AI features at your own discretion. If the AI writes something offensive or wrong, please tell us with Report this reply, beside the reply in the app.

We do not use your data to train third-party AI models.

Our content and intellectual property

The Atelier name, brand, design, code, and editorial content (including the journal) are our intellectual property or used under licence. You may not reproduce, distribute, or create derivative works from our content without our permission, beyond personal use of the Service as intended.

Service availability

We aim to keep the Service available 24/7, but we do not guarantee uninterrupted access. The Service may be temporarily unavailable due to:

  • Routine maintenance (we’ll provide advance notice where reasonable)
  • Outages by our infrastructure providers (Google Firebase, Cloudflare, etc.)
  • Force majeure events outside our control

We are not liable for losses caused by Service unavailability, except as required by law.

Limitation of liability

To the maximum extent permitted by applicable law:

  • Except where consumer protection law requires otherwise, the Service is provided “as is” and “as available”
  • We make no warranties, express or implied, beyond those required by law
  • We are not liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the Service
  • Our total aggregate liability to you in any 12-month period is limited to the subscription fees you paid for the Service during that period, whether you paid them to Lemon Squeezy or through Google Play

Nothing in these Terms limits or excludes our liability for:

  • Death or personal injury caused by our negligence
  • Fraud or fraudulent misrepresentation
  • Any other liability that cannot be limited or excluded by UK law (including under the Consumer Rights Act 2015)

If you’re a consumer (as defined under UK law), that exception to “as is” is a real one, and it is worth saying what sits inside it. Chapter 3 of the Consumer Rights Act 2015 requires digital content and digital services supplied to a consumer to be of satisfactory quality, fit for any particular purpose you made known to us, and as described. Those are terms of this contract whatever else this page says, and the rest of your statutory rights stand alongside them.

Termination

We may suspend or terminate your account if:

  • You materially breach these Terms
  • We are required to do so by law
  • Continuing your account creates a security or operational risk

In most cases we’ll give you reasonable notice and an opportunity to cure the issue. Where termination is for serious or repeated breach, or for fraud, we may act immediately.

On termination, your access to the Service ends and your data is treated per our retention policy in the Privacy Policy.

You may close your account at any time from Profile → Your data → Delete account in the app. This permanently erases your data and images straight away, and cancels your subscription with Lemon Squeezy so you are not billed again.

It does not cancel a subscription bought through Google Play. Only you can, in Google Play, and the app tells you so before you confirm — see “Cancelling a membership bought through Google Play”. Cancel it there first, so you aren’t billed for a studio you have closed.

Closing your account does not by itself refund a period you have already paid for (see “Refunds”).

Changes to these Terms

We may update these Terms from time to time. Material changes affecting your rights will be communicated by email at least 30 days before they take effect. Continued use of the Service after that date constitutes acceptance of the new Terms.

The “last updated” date at the top of this page reflects when changes were last made.

Governing law and disputes

These Terms are governed by the law of England and Wales. Any dispute arising under or in connection with these Terms is subject to the exclusive jurisdiction of the courts of England and Wales.

If you’re a consumer resident in the UK or EU, this does not affect your right to bring proceedings in your country of residence under your local consumer-protection law.

Before escalating any dispute formally, please contact us at [email protected] — most issues are resolved quickly through direct conversation.

Contact us

For any questions about these Terms, please contact:

Email: [email protected]

We aim to respond to all enquiries within five working days.